Behavioral Analytics Sam Bouso
How It Works:
Precog-BA captures and analyzes deep behavioral and biometric data, discovering intent and usage patterns in real-time. The technology aggregates information over multi-sessions expanding your view across the journey path of a connected user. Session level intelligence allows for identifying sophisticated fraud and cyber attacks during scouting stages and carrying over the context to critical decisions points.
Existing fraud prevention solutions rely solely on the dynamics of a transaction to detect fraudulent behavior, which leads to designating viable customer activity as suspicious. Precog-BA’s ongoing deep level of data collection and analysis provides a 360-degree view of the entire consumer journey to accurately predict user intent.
Understand pre-transactional behavior with Precog-BA and bridge the gap in fraud prevention
While fraud can cause a myriad of financial and legal issues for your business, alienating your customers will cost you much more in the long term. Your fraud prevention technology needs to have both a real-time understanding of what’s taking place at any given moment, as well as the ability to predict user intent.
Precog-BA provides a cutting edge behavioral analytics engine that focuses on the user activity occurring on your digital properties. It analyzes thousands of behavior and biometric signals to reveal the true context of user activity, from initial interaction to transactional events.
Some of the pertinent questions answered by Precog-BA include:
What types of services or products has the user expressed interest in?
How long have they expressed those interests?
Do their transactions fit their intent indicators?
Are their intent patterns normal or fitting those of a fraudster?
What are they searching for and buying; do they match up?
Are they exhibiting normal interaction and navigation patterns?
How much time and at what frequency are they on your site and/or app?
Is the user a human or a machine?
What are the user’s biometric patterns and do they stay consistent?
Features & Benefits
Understand intent with real-time visibility of the entire user journey in order to enable an accurate prediction of fraudulent versus valid activity before any transaction occurs.
Capitalize on our flexible, highly configurable technology and consultative approach to fully meet the needs of all business units, from Finance to IT to Legal to Marketing.
Monitor and capture all activity occurring for each user and session, including unsubmitted intent indicators.
Understand and differentiate legitimate customers from criminals with unprecedented accuracy, preserving customer experience.
Outsmart even the most tech savvy fraudsters with the deep behavior capturing and the opaque nature of Precognitive’s proprietary technology.
Utilize the flexible nature of our fully hosted SaaS technology that adapts to combat emerging fraud, eclipsing outdated and rigid solutions that are currently in-market.
Prevent unwanted predicaments with Precognitive’s real-time preemptive solutions.